Customized Market Research | Case Studies

Case Studies Customized Research

Client

Artificial Intelligence powered Online Sports Trading Marketplace

Case

The client approached us with the request to generate a customized market analysis for the online sports trading globally. The quantitative research was to be divided by multiple segmentations such as financial output measure, demographics, sports type, platform, device, region etc and the qualitative research was to be based on a COVID impact analysis, preferred payment methods, and mobile sports betting market scoping.

Solution

The intended global scope of the research project confronted us with challenges which we managed to agree upon with the client through appropriate research scaling. First we launched an intensive study to come with the appropriate research design and plan incl research partner logistics, division of tasks, and project management incl project budgetting. Secondly we embarked on a research plan to conduct extensive desk research including a benchmark among similar service providers supplemented by in-depth phone interviews with key decision makers for example at payment processing companies. This lead us to the best research attributes and units of analysis which were processed in statistical regression analyses to establish causal relationships for forecasting economic growth data. Enabled by our in-house data portal the final step of our research plan consisted of the synthesis and profiling of the research results into a final report.

Client

Agricultural Machinery Manufacturer

Case

This client approached us with a two-fold request. One was to aid them in conducting market research about consumer preferences within the framework of their plans to develop an online marketplace. Their second objective was to generate an industry analysis of the Sub-Saharan Africa Agricultural Equipment Market.

Solution

The scale of the twofold project was a serious test of our research capacities due to the different nature of the two sub-projects. Prior to commencing the projects we provided the client with a sample report. Upon client satisfaction we launched an intensive study to come with the appropriate research design and plan incl research partner logistics, division of tasks, and project management incl project budgetting. Secondly we agreed on the research variables segmented by product type, geography through which we were able to offer an expansion of the scope of the market coverage for benchmarking pruposes, in addition to a supply chain, competitor, policy and financial analysis of key players to make the research output more strategic, holistic and reliable. Thirdly we embarked on a research plan to conduct extensive desk research including a benchmark among similar service providers supplemented by high quantity onliine surveys with key decision makers, enabled by our online research portal. The final step of our analysis objectives included data analytics, market sizing and forecasting regression analysis, market attractiveness indexing, SWOT analysis, supply chain segmentation, qualitative in-depth study of trends and development, making inferences, synthesis and profiling of the research results into two seperate reports.

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