As an end-to-end market research provider, our independent in-house Data Portal enables us to conduct and scale up surveys, interviews, research panels, polls and churn out data assessment visualizations from statistical tables to complete report publications. Our in-house data portal contains functionalities to develop and send out questionnaires to our extensive database of research subject contacts. Our data portal has software integration with Excel and compatibility with IBM statistical software program SPSS to make advanced calculations and estimations and to visualize the results in dashboards for presentation and reporting purposes. Our data portal facilitates the involvement and engagement of our extensive partner network with our research projects if needed.
The different channels through which we reach out to the participants of our quantitative and qualitative research programs are threefold. Firstly we digitally generate secodary data which is processed both by automated and manual means. Secondly we generate both qualitative and quantitative oriented primary data through electronic surveys, Q&A interviews, in-field and telephone oriented research settings also known as computer assisted telephone interviewing (CATI). Thirdly we use distinctive quality oriented primary research sources that is characterized by ethnographic in-depth in-person interactions with our participants and manual data assessments. The consistency and coherence ingrained in all our research channels combined with a relatively higher than average orientation towards quality research is what differentiates our methodological approach from various other market research companies.
Our data collection & assessment portal creates an optimal mutually reinforcing synergy between our market research and recruitment HRM consulting capabilities. As part of our client acquisition as well as our recruitment assessment and sourcing activities, we have interviewed and surveyed thousands of subjects, collecting a vast amount of commercial data about various industries and practices globally in the course of seven and a half years. We are also applying our capabilities in the sourcing of research respondents and subjects that we have developed during our recruitment services. This delivers us a competitive advantage in offering our products and services in a manner that is reliable, effective, and efficient.
While our Statistical Analyis, Scoring & Profiling capabilities have traditionally been applied to our recruitment activities in terms of client acquisition, and development of candidate assessment & profiling reports, we now apply the same underlying technology to our EngineerOnomics market research & publication activities in terms of sourcing & acquiring research participants, analyzing & assessing global industry data, and producing industry profiles. Our strong industry analytics acapabilities enables us to respond well to changes in customer demand by rapidly increasing the scope and scale of our research and report publications.