Thought Leadership Blog

How SMB entrepreneurs can transition from market research into the formulation of sales strategies- and plans to gain competitive advantage within B2B or B2C product markets

Erkan Ozsen
Thu, Jun, 2022
The Marketing Plan is a major part of your Business Plan. It contains very important info pertaining to defining and figuring out your market, product […]

Need a plan of action for B2B and B2C market research? Here is our lengthy guide to industry-specific Interviewing, Surveying, Observing, Testing and Estimating.

John Kavuma
Fri, Mar, 2022
Modern professional business to business and business to consumer research is a delicate field of practice with high demands imposed on the various stages of […]

Informative video about The widely acclaimed ‘Five Forces Model’ for doing industry assessments

Erkan Ozsen
Mon, Jan, 2022
In this video presentation the managing director of EngineerOnomics describes how the Five Forces analytical model, and a correct definition of your industry (ie setting […]

Informative video with an assessment of the main Strategic Management Frameworks

Erkan Ozsen
Mon, Nov, 2021
In this informative video the Managing Director of EngineerOnomics Market Research & Publications assesses some of the major strategic management approaches as well as the […]

What is the place of competitive analysis within your market research and product development processes?

Erkan Ozsen
Thu, Jun, 2021
Product Managers generally associate market research directly with customer or consumer oriented analyses. However equally important for any dimensions of financial performance be it profitability, […]

The Top 5 Laws of Systems Thinking for improved Strategic Management problem solving by decision-makers

Erkan Ozsen
Mon, Mar, 2021
Systems thinking as an overarching concept derived from the multidisciplinary Systems Theory, is an invaluable tool that allows professionals and practitioners to adopt a big […]

Major risks and dilemma's facing the employer-employee relationship, and effective HRM practices and strategies to manage them.

Erkan Ozsen
Thu, Feb, 2021
The critical role of Human Resources professionals in designing and upholding high standards in labour relationships, policies and practices is now more important than ever. […]

The strong correlation between the 2017 US TCJA corporate tax rate cuts and the deteriorating trend in the US labor market & small businesses activity

Erkan Ozsen
Wed, Mar, 2020
US Corporate tax rate reduction (TCJA) impact on the US labor market According to our quantitative and qualitative research into the US labor market, the […]

Pro-tips for established companies to start building services.

Paul-Mehdy M'Rabet
Thu, Nov, 2017
Digital & data disruption is on the verge of affecting many established industries like the Automotive one and by capillarity, their furnishers and partners. In […]
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